St. Moritz. Prof. James Kelly of Pforzheim University, Transportation Design and Tobias Aichele of PR and event agency Solitude GmbH have launched a new design award format, "Driven by Design". According to this, vehicles are evaluated at full speed. This is when a car or motorcycle appeals to all the senses.

St. Moritz. Prof. James Kelly of Pforzheim University, Transportation Design and Tobias Aichele of PR and event agency Solitude GmbH have launched a new design award format, "Driven by Design". According to this, vehicles are evaluated at full speed. This is when a car or motorcycle appeals to all the senses.

The new format will kick off from September 2 to 4, 2022, at the Kilomètre Lancé in St. Moritz at an altitude of 1,822 meters. The acceleration race at Engadin Airport, based on a historical model, with the variety of participating vehicles, is the ideal platform for this form of evaluation. The judges are: 

Tony Hatter's first design job after graduating was with Opel before moving to Porsche in 1986. In the fall of 2020, he ended his career at Style Porsche after 34 years. One of his favorite projects was designing the last air-cooled Porsche 911 of the 993 generation. After the great success of the 993 Carrera and several design awards, Tony and his team also designed the Porsche 993 Turbo. From 1995 onwards, he continued to specialize in the design of racing cars such as the 911 GT1, which also won at Le Mans in 1998. This was followed by the design of the Porsche Carrera GT (Type 980) super sports car.

Prof. James Kelly first studied industrial design in Newcastle, UK, and successfully graduated from the Royal College of Arts in London. Since 1992 he has been a permanent member of the Design University in Pforzheim. To this day, it remains one of the most important forges for top young designers. James Kelly sees it as a balancing act, on the one hand to bring students into industry after graduation, and on the other hand to show courage in design without irritating the later clientele for new vehicles. 

In his more than 15 years of service, Harm Lagaaij rendered outstanding services to Porsche. His first encounter with the sports car manufacturer came in 1971. In the design department in Weissach, he worked primarily on the 924 and 911 models. After working at Ford and BMW, Lagaaij headed the main "Style Porsche" department from 1989 onward. Under his leadership, the shape of the Boxster was created and Porsche's economic turnaround was initiated. Harm Lagaaij is a sports prototype enthusiast and is passionate about motorcycles.

Stephen Murkett studied at Cambridge College of Art and Technology and then received a master's degree in automotive design from the Royal College of Art in London. Murkett came to Germany where he worked at the Porsche Engineering Center for more than 30 years, specializing in the exterior styling of Porsche's sports cars. Murkett begins with the concept phase of a new car-often with a restaurant napkin sketch-and ultimately oversees the process through computer rendering. Most recently, he was involved in the development of Porsche's first luxury SUV, the Cayenne. He spent his last years at the sports car manufacturer working as a scout for new trends.

Britta Pukall is Founder, CEO and Board Member of milani and LCG larssoncreative group. After her design and architecture studies and the corresponding Magister Artium / Diplom Design from the University of Applied Arts Vienna, she started her professional career at what was then probably the largest and most internationally renowned design agency. There, at the age of 28, Britta was already appointed the youngest business manager. As a juror of the most prestigious awards, Britta enjoys a high professional reputation and is repeatedly requested due to her competencies. She was president of the Raymond Loewy Foundation and a member of the St. Moritz Design Summit.

Frank Rinderknecht is the Swiss automotive visionary. After spending two years abroad in Los Angeles, he began studying mechanical engineering at the ETH in Zurich in 1976. The following year, he was already importing sunroofs from the USA and finally founded Rinspeed AG in 1979. From then on, he surprised the car world annually with spectacular designs at the Geneva Motor Show. A total of 26 years in a row. Today, Rinderknecht is involved in innovative sustainability. His project on this is called "CitySnap".

On Sunday, the creative minds will come together at the Forum Paracelsus (Plazza Paracelsus 2, 7500 St. Moritz) for the Mobility Forum St. Moritz, organized by the International St. Moritz Automobile Week. The jury members from the lecture will meet additional guests here and discuss exciting design-related topics in two panels. The legendary Porsche 959 will be setting the tone. It and the Ferrari F 40, which was launched on the market at the same time, ushered in the era of super sports cars in 1987. René Staud will then give a talk on the development of automotive photography.

 You can find more information about the event at www.kilometre-lance.com. There you can also accredit for the Kilomètre Lancé. 

All five events of the Intern. St. Moritz Automobile Week are summarized on the community homepage
www.i-s-a-w.com.

 If you have any questions, please do not hesitate to contact the undersigned.

 Your
Tobias Aichele